Agenda (All times EST)

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

Pre-Event Tuesday, December 08

10:00am - 2:00pm

Growing Up: Build Your Social Media Strategy for the 2020s

After this masterclass, you’ll be able to:

  • Audit your current state of social
  • Identify landscape and competitive benchmarks
  • Use content that moves, sings and smiles to capture audience attention
  • Refresh social media reports for your organization
  • Choose KPIs that demonstrate campaign health
  • Understand how paid media augments a healthy organic strategy
  • Create a social media playbook for your brand
  • Dial in the best tools and processes for you and your team
Included with All Access Pass, upgrade required for Base Pass
Masterclass
  • Lauren Teague
    • Lauren Teague
    • Convince & Convert

12:00pm - 4:00pm

Advanced Email Marketing: Tactics to Build Robust Email Programs

After this masterclass, you’ll be able to:

  • Explain why email still matters
  • Understand the difference between simple and robust email programs
  • Develop a roadmap for managing inactive subscribers
  • Leverage advanced design tactics for your templates
  • Make your emails more accessible
  • Better understand how the ISPs (internet service providers) score your campaigns
  • Move from “batch and blast” to segmented and personalized campaigns
  • Develop a robust email metrics dashboard
  • And, see what the future of email might look like
Included with All Access Pass, upgrade required for Base Pass
Stage 1
Masterclass
  • Michael Barber
    • Michael Barber
    • barber&hewit

2:00pm - 6:00pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

After this masterclass, you’ll be able to:

  • Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020
  • Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey
  • Learn how to activate your content and channels with the customer journey
  • Determine what’s working, what’s not, and how to test with measurement and CRO
  • Manage your owned audience and prove the value it creates for your organization
  • Prove your ROI and how to communicate that with the C-Suite
  • Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office
Included with All Access Pass, upgrade required for Base Pass
Stage 1
Masterclass
  • Samantha Kermode
    • Samantha Kermode
    • Investis Digital

Day 1 Wednesday, December 09

10:00am - 10:45am

Email for the Future

Stage 1

Using Data to Drive Superior Digital Marketing Returns

Stage 2

Branding 101: How to Create a Brave, Authentic Brand by Challenging the Status Quo

Stage 3
  • Nicola Smith
    • Nicola Smith
    • REBEL & REASON

11:00am - 11:40am

How to Build a World Class Influencer Marketing Program

Stage 2

Writing for the Reader: Secrets of People-Driven Content

Stage 3

12:10pm - 12:50pm

How to Tell Stories that Sell

Keynote
Session Image
  • Jon Youshaei
    • Jon Youshaei
    • Instagram

1:05pm - 1:45pm

How You Can Be An Inclusive Marketer (and Why It Matters)

After this session, you’ll be able to:

  • Understand why inclusive marketing is important, and why it is everyone’s responsibility
  • Make the business case and ethical case for inclusive marketing
  • Implement four new skills that will improve your marketing efforts with distinct groups
  • Reference some examples of brands that have effectively marketed to a historically marginalized group
Stage 1
  • Crystal Marie McDaniels
    • Crystal Marie McDaniels
    • Duke Energy

Expanding Your Reach in a Streaming-First World

Stage 2

How To Get Pop-Culture Buzz on a Shoestring Budget

After this session, you’ll be able to:

  • Replicate strategies to start a cultural tidal wave with a limited or virtually no budget, using a case study from Adult Swim
  • Use pop culture to sell your marketing ideas and get invited to the meetings that matter
  • Implement methods to get the maximum buzz with minimal resources using the power of pop culture
Stage 3
  • Joe Cox
    • Joe Cox
    • Pop Marketer

2:00pm - 2:40pm

Expand Your Reach with Accessibility Testing

Stage 1

The Changing Face of Ethical Design

Stage 2

2:55pm - 3:35pm

Who Are You Talking To? Defining Audience Personas to Boost SEO Performance

After this session, you’ll be able to:

  • Create audience personas based on real data
  • Use those personas to focus keyword research on intent-related keywords
  • Strengthen content for conversation, authenticity and relatability
Stage 1
  • Diana Richardson
    • Diana Richardson
    • SEMrush

How to (Finally) Stop Overthinking Your SEO Strategy

After this session, you’ll be able to:

  • Understand which projects will have the biggest impact on your site’s SEO growth and which projects can be deprioritized
  • Shift your focus from vanity metrics to the data points that actually matter when it comes to your site’s true SEO health
  • Free yourself from analysis paralysis and empower yourself and your team to take more ROI-based action
  • Save time, bandwidth, and money by re-focusing on the fundamentals of SEO
Stage 2
  • Mike Krau
    • Mike Krau
    • 2U, Inc.

How to Create an Online Community

Stage 3

3:50pm - 4:30pm

Marketing to the CFO: The Way Back to Value for Marketers

After this session, you’ll be able to:

  • Use the language of value creation and of business
  • Scale the understanding of value creation in financial literacy
  • Have an evidence-based mindset and use value-based metrics
Stage 1
  • Ty Heath
    • Ty Heath
    • LinkedIn

How To Audit Your Social Media and Why It’s a Must

Stage 2
  • Jerri Helms
    • Jerri Helms
    • HarperCollins Publishing

4:45pm - 5:25pm

4 Ways to Get Better Metrics for Your Evolving Social Content (with Tool Recommendations!)

After this session, you’ll be able to:

  • Better understand the true potential in hashtags, how to USE them and how to CHOOSE them
  • Create graphics that get those “thumb-stopping moments” in the mobile newsfeed for all channels
  • Ask, and ye shall receive. How can you ASK for better metric – Know if your videos are catching the most attention, and how to master the social soundtrack of silence
  • Prioritize content connection over perfection
Stage 1
  • Carmen Collins
    • Carmen Collins
    • Cisco

The Art & Design of Effective Mobile Video

After this session, you’ll be able to:

  • Understand how audiences consume and interpret mobile video ads
  • Direct attention and influence audiences to more effectively achieve your KPIs
  • Think of data as an asset rather than a hindrance in the creative process
Stage 2
  • Ted Harrison
    • Ted Harrison
    • Twitter

A Beginner’s Guide to Discovering, Creating, and Launching Your First (Or Best) Digital Product

Stage 3
  • Veronica Romney
    • Veronica Romney
    • ModernMarca

5:25pm - 6:30pm

Virtual Happy Hour!

After this session, you’ll be able to:

  • Dance around your home office as if no one is looking
  • Scare your house pet with your Happy Hour energy!
  • End the day in a great mood
  • DJ Drake
    • DJ Drake
    • DJ Drake

Day 2 Thursday, December 10

10:00am - 10:40am

How to Go From a Regular Brand YouTuber to a COOL Brand YouTuber

After this session, you’ll be able to:

  • Use YouTube’s social media functionality to boost the efficacy of your video content
  • Curate your YouTube channel to take advantage of the subscription model
  • Reach a wider audience with your video content by capturing native YouTube users
  • Sonja Likness
    • Sonja Likness
    • Duke University

10:55am - 11:35am

Website Migration: What to Do Pre, During and Post

After this session, you’ll be able to:

  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
Stage 1
  • Samantha Kermode
    • Samantha Kermode
    • Investis Digital

Harnessing the Context of Your Ads to Drive Consumer Engagement

Stage 2
  • Tony Marlow
    • Tony Marlow
    • Integral Ad Science

11:50am - 12:30pm

Future-Proof Your Brand: How to Grow Your Brand In A Time of Crisis

After this session, you’ll be able to:

  • Keep your brand top-of-mind during a crisis
  • Understand what not to do during a time of crisis
  • Help your brand strive now and in the new normal of the post-crisis world
Stage 1
  • Juntae DeLane
    • Juntae DeLane
    • Digital Delane, Digital Branding Institute

Crucial Marketing Insights from Analyzing 300 B2B Websites

Stage 2

12:45pm - 1:25pm

The B2B Marketers’ Guide to Balancing Paid and Organic Search for Maximum Results

After this session, you’ll be able to:

  • Benchmark data to help you understand whether you’re leaning too hard into organic or paid
  • Use tools to recognize and fill gaps in your buyer’s journey to ensure your leveraging the right mix of content and media
  • Apply quick wins to increase ROI and build a balance-focused Search Engine Marketing roadmap
Stage 1
  • Doug Bell
    • Doug Bell
    • Searchmetrics

Five Steps to Creating Engaging Content that Ranks

Stage 2

The Keyword is Dead: How To Survive When the Keyword Isn’t the Focus

Stage 3

1:55pm - 2:55pm

This is Marketing: A Live Q&A with Seth Godin

Keynote
Session Image
  • Seth Godin
    • Seth Godin
    • Best Selling Author

3:10pm - 3:50pm

When Majority Shouldn’t Rule: Inclusive Research by Design

After this session, you’ll be able to:

  • More easily identify “watch out” situations that can potentially persist racial inequities
  • Ethically recruit and segment POC and “minority” groups with intention
  • Identity opportunities to design for and market to POC more inclusively
Stage 2
  • Ally Hwang
    • Ally Hwang
    • Nationwide
  • Shara Coutourier
    • Shara Coutourier
    • Three Five Two

Seven Habits for Highly Successful Digital Marketers

Stage 3

4:05pm - 4:45pm

Advanced Facebook Ads: How to Set Up Your Ads and Experiments the Right Way

After this session, you’ll be able to:

  • Set up Facebook ads like the experts do
  • Design fundamentally sound experiments that help you speed up your learning curve
  • Find the winning ads faster and double down on your winners
Stage 2
  • John Huntinghouse
    • John Huntinghouse
    • TAB Bank

How to Navigate the Marketing Labyrinth with B2B Influencers

Stage 3

5:00pm - 5:40pm

A How-To Guide for DIY Content Marketing

Stage 1

End-to-End Creativity: A Framework for Approaching Creative Measurement for Your Campaigns

After this session, you’ll be able to:

  • Understand why a testing and learning plan should be part of the creative brief and how to inspire teams to work together
  • Define the role creative has in your campaigns’ success and how to incorporate testing and strategy for effective outcomes
  • Execute the four-stage process of implementing creative measurement
Stage 2
  • Lara Andrews
    • Lara Andrews
    • Facebook