3 Reasons Companies Miss the Mark on Customer-Centricity and How to Fix It

Businesses are facing major changes with their customer experiences and disruptions to their business models. Understanding customer needs, reactions, and behaviors is now more important than ever and companies are needing to develop a deeper level of customer empathy and intuition. Yet as we rush to deliver new digital experiences for customers, it means less human-to-human interaction.

After this session, you’ll be able to:

  • Understand the three reasons companies continue to miss the mark on customer-centricity and how to course correct
  • Gain new ideas for filling the empathy gap
  • More effectively bring the voice of your customer into decision making