Architecting Desire: A New Strategy for Content Marketing for the Next Ten Years

2021 is actually the first year of the new decade. Let’s all breathe a sigh of relief. We can start over. Let’s reflect at our content marketing approach, take stock of where we are, and look to how content marketing will evolve. We can develop a successful strategy, and take our content marketing approach to the next level in the decade ahead.

After this session, you’ll be able to:

  • Understand how the five audience disruptions accelerated by 2020 will impact your content strategy
  • Improve your content operations, and revisit the roles and responsibilities of content marketers in 2021 to set you up for success
  • Apply a new framework of measurement for content marketing in the decade ahead