Don’t Make Me Think: The Ultimate Guide to Writing Effective Headlines

What makes a headline work, and how do you write it to hook your reader? In this session, we’ll cover 8 principles for writing effective headlines (without veering into clickbait) and the two questions you need to answer in every headline. We’ll look at a wide variety of examples to illustrate what works, how you can apply the principles, and why those choices lead to higher reader engagement. This session is for content marketers who want to optimize their headlines to effectively engage readers.

After this session, you’ll be able to:

  • Write headlines that effectively grab your reader
  • Understand what makes a headline work and optimize your headlines to drive more traffic to your content
  • Identify why a headline isn’t working and edit it to improve engagement