Email for the Future
More than 270B emails are sent each day and are the center of many consumer and enterprise workflows. However, the content within these messages is still limited – messages are static, can become out of date, and are not actionable without opening a browser. This poses a unique opportunity to enhance email by facilitating the creation of messages that deliver and update real-time information and allow users to take interactive actions directly within the email. Join Alex Durán, Product Marketer at Google, to learn how email senders can provide more engaging, interactive, and actionable user experiences.
After this session, you’ll be able to:
- Envision what the future of email will look like
- Understand how other businesses are updating their email strategies to increase ROI
- Learn different methods to boost audience engagement
- Determine how to modernize your own use of email