Future-Proof Your Brand: How to Grow Your Brand In A Time of Crisis

While customers face challenging times and are in a state of uncertainty, brands are also bracing themselves for a different landscape where the dynamics at play could fundamentally challenge the brand-building playbook. In this session, Juntae DeLane questions some ‘golden rules’ of brand-building, exploring how this conventional wisdom stands up to the consumer’s point of view on brands.

After this session, you’ll be able to:

• Keep your brand top-of-mind during a crisis
• Understand what not to do during a time of crisis
• Help your brand strive now and in the new normal of the post-crisis world