Get the MQLs You Want: A New Approach to Search Engine Marketing
In this session, we will look at what marketing leaders really want to know: how to exceed their MQL (marketing qualified lead) goals. Together, we will explore actionable ways to make your brand more discoverable on search engines, strategic methods to build brand impressions, and the actual math behind why the current marketing funnel is financially broken.
After this session, you’ll be able to:
- Understand the current state of search engines, based on an in-depth analysis and real examples
- Apply three tactics to make your brand more discoverable and exponentially grow qualified lead volume, which leads to hitting your MQL (marketing qualified lead) goals
- Develop an entirely new perspective and approach to generating awareness, opportunities, deals, and revenue