How to Build an Obsessive Community
Learn about one of the most overlooked elements of building a successful brand: community. How well do you truly understand your users, and do you know how to effectively communicate with them? We’ll take a look at examples of great community engagement and share insights that will help you reimagine the way you manage growth. This session is for digital and brand marketers who are focused on community building and management.
After this session, you’ll be able to:
- Establish the right type of content strategy to grow your community
- Determine what measurements of success make the most sense for your brand
- Leverage your community as your brand’s personal influencers