Intro to Brand Storytelling for B2B Professionals
Is your brand reaching the right audience in a way that resonates with them? Is it falling flat next to competitors pitching a similar message? Has it simply lost its way? Now more than ever, B2B marketers need to understand how to develop creative and meaningful stories about their brands to unlock new ways to reach their customers and break through the noise of the same ol’ messaging. In this session you will learn how to use storytelling to set your brand apart and reach your customers in a way that drives them to not only take action but become lifelong advocates.
After this session, you’ll be able to:
- Use research to understand and categorize your audience and their behaviors to successfully deliver your marketing message
- Identify ways that you can deliver a cohesive multi-channel story built for long-term success
- Establish an ownable brand that ties together both a campaign strategy and a captivating story that aligns with your customer’s needs