Organizing your Website Data for 2021

Do you like the idea of using data to inform your business decisions but don’t know where to start? It’s the piece needed to judge if your website, advertising campaign, landing page or business listing is reaching, engaging and converting your potential audience. Everyone knows you need your Google Analytics, Search Console and Ads installed to gather all the data. Follow that up with “What do you do with that data?” and you get silence. This is the session to start learning about how to organize your website data for success.

After this session, you’ll be able to:

  • Set goals and tracking to help your campaigns convert
  • Know which key reports are the right ones for you
  • Use UTM tags to track your performance
  • Understand what you need to know before Google Analytics 4 arrives