Platform Convergence: How to Engage Customers on Social in The New Year

With social media platforms changing on what seems like a weekly basis, it can often be hard for marketers to keep up. Is there really a difference between Reels and TikTok? Do brands need to use Stories across all channels? How does a brand determine which platform is right for their brand when they all have such similar features?

After this session, you’ll be able to:

  • Identify new features within various social platforms and apply effective engagement tactics
  • Understand individual social platforms and their unique roles to better inform your strategy in the new year
  • Create content specifically tailored to each social platform