Social Reset: Leave Your Old Content in 2020
2020 changed everything, from how today’s consumers behave to the type of content they find engaging and valuable on social. With 2021 quickly approaching, this session will provide you with tactics for refreshing your social and user-generated content to ensure you’re keeping customers engaged, informed, and converting in the new year. This talk is ideal for marketing and communications professionals who handle brand management, social media, reputation management, local search, customer loyalty, and internal communications.
After this session, you’ll be able to:
- Learn the elements and process necessary for a Social Content Reset
- Incentivize customers and employees to generate relevant, authentic, and useful replacement content
- Apply best practices that’ll drive full-funnel social journeys in 2021 and beyond based on today’s social trends